The Product-Led Growth & Conversion Playbook

Most SaaS teams are bleeding money between trial and paid—and don’t realize it until it’s too late.

This playbook fixes that.
It’s not just a framework. It’s a full-blown conversion engine—built to help early-stage SaaS founders go from “lots of signups” to lots of paying customers.

Based on years of working with PLG startups, I’ve distilled the highest-ROI systems into a tactical, easy-to-implement machine.

Inside, you’ll find:

• Complete trial funnel structure with tested conversion flows
• Email sequences to drive activation, engagement, and upgrades
• Trial segmentation and scoring templates
• Activation milestone maps (and how to nudge users through them)
• Sample Mixpanel dashboards to track what matters
• The 7 conversion-killing mistakes I see every startup make—and how to avoid them

Every page is built to save time, cut confusion, and give your team exactly what they need to improve conversion fast.
This isn’t a funnel theory doc. This is your new money machine.